The Game Whisperer recently conducted research on the demographics of men vs women expressing interest in board games on Facebook.
Game Whisperer Research shows that of the 95,600 people in the United States who used the words "Board Game", "Board Games", or "Board Gaming" in their Facebook profile, 63% are women vs 37% for men.
The research does not suggest that more women play board games than men, it only shows that if someone is going to list Board Games as an interest, 2/3rds of the time it will be a woman.
Several things could be drawn from this data. One, women may be more interested in finding people on Facebook to play board games with since men dominate the traditional board game industry and don't need to seek out others.
Men may be less likely to express an interest in board games due to a possible stigma or stereotype associated with those who play board games.
There is also the possibility that more women are playing board games and telling others about it than men.
A lot has to do with where you live as well.
Delaware, West Virginia, and Wyoming only have 25% of men saying they like board games.
New Hampshire, Montana, and Utah have 50/50 split between men and women.
The top ten States by percentage indicating Board Games as an interest:
- California 10.86%
- Texas 6.63%
- Illinois 5.96%
- New York 5.40%
- Washington State 4.73%
- Florida 4.23%
- Ohio 4.14%
- Pennyslvania 4.02%
- Michigan 3.97%
- Georgia 3.49%
The Game Whisperer continues to believe that there is a growing trend in the board game industry with more and more women playing board games, forming groups, and openly expressing their interest in board games.